SEO: Where do I start to fix it?

optimize

 

SEO: Where do I start to fix it?

 

SEO (search engine optimization) is one of the most important disciplines, and one of the most relegated in the local budgets of digital marketing nowadays.

Perhaps this is due to the fact that SEO is "invisible", it occurs in the background, out of sight of the client or those responsible for making marketing decisions.

Another reason may be that while other actions have an almost immediate effect on the strategy, SEO actions require much more time to record results.

Logically, the search engine positioning maintains a certain stability in its results, and to be competitive with a keyword requires a sustained effort over time.

In addition, the positioning rules - of course we speak mainly of Google - try to reflect in their results what can be considered the most important rule: the customer experience.

When Google calls to "offer quality content," it's another way of saying the same thing. For example, when someone clicks on a Google Ads ad, the search engine is concerned not only about the price that was offered to pay for that click, but also worries about measuring the customer's satisfaction with the website where that notice He directed.

As an experience we have had cases where Google indicated that we were paying more for a warning. At first we found it hard to believe that someone could say you are overpaying, especially when it comes to a business whose goal is to make money that way, but then we understood how serious Google was in protecting your true business, which is the experience the client's.

If the public ends up considering that Google notices lead to less useful places seeing the more general strategy Google loses more than that money from those ads because it ends up being considered by the public as a bad experience and hurts the value of searching on Google .

Where to start your SEO strategy

Technical SEO? on-page? off-page? structure, content, linkbuilding ... The task is more complex than you can imagine and you should be able to start somewhere.

Therefore, below are some basic questions about your website that you can ask yourself at the beginning:

Does my website appear on Google?
Do I offer users high quality content?
Does my local business appear on Google?
Does my content load quickly and can it be easily accessed on any device?
Is my website safe?

We can take these data as safe since they come from the same Google, in your start guide. We can also corroborate that from a practical point of view this order works perfectly.

Sometimes even those of us who are permanently working on the subject need to take a step back and reflect on "the whole picture", in order to evaluate if the strategy we are applying is still correct.

Before introducing yourself in the techniques of optimization of more "deep" Web pages, it is advisable to propose the correct plan to attack the problem, and this essentially happens through the strategy.

The best way is to propose a realistic plan according to the resources available for the task. Whether employees of the same company that can spend time optimizing the website, or it is an outsourced agency that is responsible for the task, you must choose the most appropriate plan to perform the work.

Keep in mind that SEO should not be considered as something that begins and ends. Rather, the task should be taken as periodic and assigned a permanent place in the marketing budget.

The website is still the center of the digital strategy, the place of the company in the digital world and where all other efforts will be reflected, whether in social networks or any other channel.

Before introducing yourself in the techniques of optimization of more "deep" Web pages, it is advisable to propose the correct plan to attack the problem, and this essentially happens through the strategy.

The best way is to propose a realistic plan according to the resources available for the task. Whether employees of the same company that can spend time optimizing the website, or it is an outsourced agency that is responsible for the task, you must choose the most appropriate plan to perform the work.

Keep in mind that SEO should not be considered as something that begins and ends. Rather, the task should be taken as periodic and assigned a permanent place in the marketing budget.

The website is still the center of the digital strategy, the place of the company in the digital world and where all other efforts will be reflected, whether in social networks or any other channel.

Web site is usually the main place where you present your business, where you try to take the navigator to "close the deal", and it is also where you can decide with more freedom and better tools content, positioning, conversions, etc.

There were some opinions not long ago that predicted the end of Web sites in the hands of social networks. Why would we need a Web page if we could upload our content on Facebook and position our Facebook profile instead of positioning the website?

Some time later we have the answer with more clarity than ever: although far from disappearing Facebook faced great problems that have not yet been solved at all: privacy, political incorrectness, and the most destructive of all, the disinterest of the public.

Think only what could mean that the trend is accentuated and the public massively migrate to another network, or change their behavior with respect to social engagement. All our work could be lost.

And that's not to mention that one of the most important moments of the public's relationship with brands continues to be given mainly in Google searches. For now we continue saying "long life to web page optimization".

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